Business Week article on social media / blogs

Read a very interesting article on social media in Business Week.

http://www.businessweek.com/bwdaily/dnflash/content/feb2008/db20080219_908252.htm

In summary, Business Week published a cover story in a 2005 issue of the magazine describing influence of blogs on the world, on corporations and the way people connect. They find that that 2005 article remains one of their most widely read articles on social media and so they decided to refresh the same article with fresh ideas and latest reports on social media and re-published it in the last Business Week issue.

The article talks about how social media is changing rules in people’s lives, in corporations and how some bloggers have teared down corporate hierarchies, created new ways of networking and changed the global communication ecosystem. There are bloggers who get more links than Businessweek.com itself and several media powerhouses have had to adapt or change their attitude to social networking to still be relevant. May low level employees have created new business models within corporations gaining a new kind of influence against the upper buttoned-up types. Well we are active bloggers so we could not agree more. Our own blog has been getting very high hits and we have gained a new visibility in the world with people contacting us from all over for all sorts of mobile and technology ideas and discussions.

We are starting our twitter service soon to experiment with this micro-blogging service.

We believe in social media and feel that this will continue to create upheavals in the corporate and consumer world.

MT