The emergence of location-based mobile social networking services offered by providers such as GyPSii, Pelago and Loopt is changing social networking. It’s allowing users to share real-life experiences via geo-tagged user-generated multimedia content, exchange recommendations about places, identify nearby friends and set up ad-hoc face-to-face meetings. But business models are likely to be quite different from what is prevalent these days.
Several factors are hindering mass-market adoption of location-based mobile social networking. Privacy concerns are still a major issue. Small players are struggling to create sufficient brand awareness in a fragmented market. And the traditional concerns about the cost of data plans also cast their shadow over social networking.
Vishal
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