CellStrat Annual India Mobile Media Survey 2009 – status

We are pleased to report that this survey that we started recently is progressing well. We have received some excellent responses from top executives who have shown high interest in mobile media and related applications on the mobile channel. Some very interesting observations are emerging (this is a sample from responses so far,  survey is still progressing so not done yet) :

- As suspected Airtel is most common operator in use and Vodafone follows after that.

- 93% execs use mobile phone for uses beyond talking

- All execs feel that mobile represents the biggest opportunity in next 5 years

- SMS is the killer data app with IVR also getting high marks

- Browsing, Search and Directions are most popular mobile web uses in that order. Banking is still low relative to these other uses – we feel trust factor is keeping banking low

- Mobile marketing campaigns are primarily about information disbursals rather than for promotions or customer service.

- Most execs give very high marks to mobile advertising. Of course SMS is the main theme here.

Well – we are confident that you will be enriched with the results of this survey. It is indeed coming out very well. We encourage media, marketing and technology heads to participate and others to get access to this survey. It is the most critical and actional business intelligence on the latest and most exciting media channel of today’s time – the mobile device.

To participate or get access to the survey report, please contact us at :

http://www.cellstrat.com/mobilemediasurvey.html

The final survey report will be available at the end of April.

VS