ROI on Mobile Marketing Campaign
March 26, 2009
BMW presented a case study at the Mobile Marketing Forum in London. BMW shared how a MMS campaign in Germany, promoting the use of winter tires sent to 117,000 mobile consumers, generated $45 million in sales – or a return on investment of approximately $750 dollars for every dollar spent.
This makes a strong case for any and every kind of company in product or service space to add mobile to their marketing mix.
Entry Filed under: 2G, 3G wireless, 4G wireless, Australia, China, Europe, India, Mobile Advertising, Mobile Applications, Mobile Devices, Mobile Marketing, UK, USA. Tags: BMW, campaign, dollars, Germany, London, marketing mix, MMS, Mobile Marketing Forum, return on investment, ROI.
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