Google testing location-based ads
April 11, 2009
According to BusinessWeek (print edition dt April 20, 2009), Google is testing location-based advertising to drive more bang for the advertising buck. In March, Google started placing local-business ads on Urbanspoon, A GPS enabled mobile app. This app has capability to identify the user’s location and then recommends places to eat nearby. This allow Google to provide a better return on advertising dollars. In a down economy, advertisers are looking to get better return on their advertising investments.
Entry Filed under: Android, Google, Internet, Internet Advertising, Location-Based Services, Mobile Advertising, Mobile Applications, Mobile Marketing, Online Advertising, Social Media, Startups, Technology, iPhone. Tags: Businessweek, Businessweek.com, google, GPS, GPS mobile phone, GPS on smartphone, GPS phone, LBS, LBS Applications, LBS apps, Location Based Services, Location-Based, location-based ads, Mobile Applications, Urbanspoon.
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