Three human needs beyond the basic

Beyond basic lifestyle needs and things of necessities (food, water, shelter, domestic needs, clothing, reach/mobility), all other Business models revolve around three basic human needs : community, sensory satisfaction and information.

Humans have a need to commune, to socialize (Need 1). The second need humans have is to get gratification (Need 2). Gratification relates to one of the sensory perceptions – looks, taste, smell, touch or hearing. The third thing humans like is information (Need 3). There is an innate desire to be aware, of being well-informed. These ideas are reflected in all successful business models as well. Most business models are either satisfying human need to commune and network, providing sensory gratification or providing information. However in today’s world, the last one has become difficult (to make money on) as there is lots of free information. One can argue that free information providers want to provide a place of community to the users. So strategy based on the Need 3 is to ensure the Need 1 and in the process make money.

Some examples to make it clear :

Internet search engines and portals : Search / Information

Social Networking : Commune

Conferences, Meetings : Commune

Education : Information

Entertainment (music, video, theatre) : Sensory Gratification

Partying : Commune and Gratification

Garden and landscape : Sensory Gratification

Advertising and Marketing : Commune and Information

Print and Publishing : Information

 

Just some philosophical ideas. How about Charity. It is not a business and hence does not fit any “Need” profile.

Startups can take notice of the above.

Back from South Carolina Beach and Mobile happenings

Wow.. had lot of fun at Kiawah Island Beach resort, 6 hour drive from Atlanta notwithstanding, the day at the Kiawah beach and resort pool was a blast. Family and friends loved every bit of it and was totally relaxed by the end of beach day. Then…had to drive back to Atlanta on Monday and the excitement turned back to a work day morale.. Not that we don’t have fun writing to our loyal audience (you) and talking to you. Your comments and notes are the things which keep us excited and get us out of bed each morning.

well,..back to the grind. Stay tuned for some cutting edge mobile and tech posts. There is plenty of interesting activity in the world of iPhone startups and mobile revolution around the world to watch and comment on.,,,

In CellStrat, we are picking up good consulting work. Soon we will be working on our breakthrough product which will change the world of mobile media. In the meantime, feel free to let us know if we can help with mobile, technology, software, startups or related ideas.

Kleiner Perkins iFund (iPhone fund) just funded the first iPhone startup – I think it is called Pelago. Would be looking at this one more soon. iFund is the world’s first VC fund dedicated to iPhone startups. It is a $100 million fund which is a good sized VC fund. This itself indicates the potential which a new smartphone like the iPhone holds in the times to come. Even the powerful RIM has been forced to copy iPhone on many features. We hear that RIM is working on a touch sensitive screen phone similar to iPhone. RIM’s latest offering the Bold smartphone is a beautiful new device and has many of the new features which iPhone had.

On smartphones, RIM war with Apple smartphones is on. But we feel there is plenty of market in smartphone space for multiple players to thrive. Smartphones are just beginning to take over the world…

MT

Weekend at beautiful Kiawah Island near Charleston, SC

We are off to a weekend of beach fun and relaxation at Kiawah Island Resort near Charleston, South Carolina.

Have a good Memorial Day weekend and talk to you next week.

MT