Areas of mobile marketing that need attention in 2009

On a global perspective, top three areas of focus are :

1. More mobile knowledge experts.
2. Greater case study sharing. &
3. Creation of guidelines around mobile measurement.

Mobile knowledge experts

There is a huge need in the global mobile marketing industry to pass our collective mobile expertise off to new entrants to expand the knowledge base of those able to evangelize.

More case study sharing

Already a strong proponent of information sharing, the MMA encourages all marketers to continue to share their successes and failures regardless of size of campaign, target demographic or results.

Measurement

Yes, mobile has been challenged with creating consistent metrics and reporting in order to drive greater spend in the mobile channel – like all media in its early days.

The MMA has launched its Measurement Committee and hopes to release its guidelines forMobile Web Measurement early in the third quarter of 2009.